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These cookies are necessary to enable you to navigate through the pages and use essential functions. Further information, including information on data processing by third-party providers and the possibility of revoking your consent at any time, can be found in the settings and in our privacy policy. The data is used for analyses, retargeting and for the playout of personalised content on Telekom pages, as well as additionally for the playout of advertising on third-party provider pages and for third parties' own purposes. Details can be found in section 9 of the Privacy policy. By clicking on "Accept all", you accept the processing of data, the creation and processing of individual usage profiles across websites as well as across partners and devices, and the transfer of your data to third-party providers, some of which process your data in countries outside the European Union (DSGVO Art. These are small text files that are stored and read on your computer. Your cookie settings This website uses cookies and similar technologies. The digital marketing team promoted the presentations using paid social and native advertising. The aim is to use these recordings to address members of the IT industry and generate additional awareness for the Micro Focus brand.
Micro focus universe 2021 for free#
This made communication within the team much easier and enabled joint work on documents and via chats.Īfter the successful execution of the live event, Micro Focus set up its own on-demand platform on which all lectures of the #VirtualUniverse were available for free playback. For this purpose, the content team at THE DIGITALE created over 70 social posts during the 3-day event, which were played out via Twitter, Facebook and LinkedIn.ĭuring the virtual conference, but also throughout the entire project period, the Microsoft Teams collaboration platform was used to exchange information. In addition to the rapid change in communication strategy, a particular challenge was to accompany the #VirtualUniverse online and to distribute the highlights in real time on Micro Focus’s communication channels. Perhaps it can even serve as a model for future events,” enthused Tim Crawford, one of the world’s most influential IT leaders. “The transition to a virtual Micro Focus Universe was seamless, scalable and in line with the current business climate. In this way, Micro Focus, together with customers and other partners, was able to significantly increase awareness of Micro Focus within a very short period of time and increase market opportunities with customers and prospects.
A total of 1,435 clicks and 2.2 million impressions were achieved via Native Advertising on outbrain, which were supplemented by a further 1,124 clicks on Facebook. The hashtag #VirtualUniverse literally went around the world with over 18 million unique views in just two weeks. More than 3,500 interested customers and partners attended, exceeding all expectations. The purely online event took place on the virtual stage with top-class lectures by experts in the field of digital transformation. The #VirtualUniverse, originally an idea born out of the Corona crisis, thus became a prime example of lived, digital transformation. „Perhaps this could be a possible model for the future.“
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